The cat’s out of the bag: women everywhere are exhausted.
And it’s no wonder. High-performing professional women are realizing that the way they’ve been approaching life (or rather, the approach they’ve been handed) is far from sustainable.
From an early age, most women are taught to embrace the “strong” moniker. The woman who does it all and makes it look effortless. The superwoman who doesn’t complain. So when life feels heavy (and it often does when you’re juggling so much) it’s easy to kick off the self-judgement cycle.
Maybe I need to try harder.
Maybe I’m not doing enough.
But with so much on their plates, women are beginning to share a quieter truth: doing it all was never possible to begin with.
More and more women are starting to admit that the old rules of working harder, optimizing everything, and proving you can handle it no longer suffice. Instead of internalizing that as a personal failure, they’re questioning the system itself.
They’re becoming the architects of their own lives. Lives that give as much back to them as they give to everything else. This can be your reality too.
Why This Feels Hard (And Why It’s Not Your Fault)
For many high-performing women, especially those in demanding careers, there’s a mental load that runs parallel to their professional responsibilities. While they’re leading teams, making high-stakes decisions, and driving results at work, they’re also managing the unseen operations of daily life: keeping track of schedules, noticing what’s running low, coordinating logistics, remembering appointments, planning meals, managing household admin, and anticipating everyone else’s needs before they become problems.
There is only so much cognitive energy available, and every decision empties that tank a little more. Over time, that leads to a consistent feeling of overwhelm. By the time women reach this point, they’re often quicker to believe something is wrong with them than realize there’s something fundamentally wrong with the system they’re operating within.
Cultural programming tells us that if you were really capable enough, you’d be able to handle this. But it has never been an issue of competence. The problem is that these sky-high expectations were never realistic.
Trying to keep up may not have put you in full burnout, but you’re feeling the toll in subtler ways. You may feel less creative, have a shorter fuse, or have a hard time staying present in the moment. There may be a persistent sense of being “on” even during moments meant for rest.
It’s not just you. In fact, now we’re seeing the consequences of that sustained pressure for women across the board.
According to a 2025 Bureau of Labor Statistics report, more than 450,000 women have dropped out of the U.S. labor market since January. When CNN spoke with hundreds of these women, a consistent theme that emerged was unrealistic expectations around what women were expected to carry.
As Bernice Choa, a 42-year-old C-suite executive and mother of two, shared:
“I was expected to be available for last-minute client meetings while also managing every detail of home and family life. The juggling made burnout inevitable. It wasn’t one big breaking point — it was the slow accumulation of unrealistic demands that made it clear the system wasn’t built to support working mothers.”
Return-to-office mandates only amplified what was already fragile. For women carrying caregiving responsibilities, the loss of flexibility exposed how unsustainable the existing model truly was. Faced with little accommodation for the realities of their lives, many women made difficult but brave decisions to step away.
They’re not opting out because they can’t handle the pressure but because they recognize the system for what it is: something structurally unsound with little support in return.
Just Because You Can Doesn’t Mean You Should
For years, you were told that capability was the goal. No matter what comes your way, you should be able to manage it. And so you stretched, absorbing more responsibility and more mental load because, technically, you could.
No more. Women are increasingly realizing that just because they can carry everything doesn’t mean they should have to. Especially when the result is constant exhaustion and a life that looks successful on paper but feels unsustainable in practice.
We see this most clearly in the women running a demanding career while quietly managing the operations of a household. The women who keep everything moving without it ever being acknowledged as work. They perform invisible labor that doesn’t show up on a spreadsheet, but it consumes real time, energy, and mental bandwidth that adds up as the years go by.
We see it in the executive who keeps telling herself she’ll get help “once things settle down.” Except things never settle down. But as the conversation gets louder, the catch-22 they’ve found themselves is clearer than ever, and everyone is looking for a better way.
The question has shifted from “Why can’t I do this on my own?” to “Why did I ever think I had to?”
The result is more women opting out of the outdated belief that success requires self-sacrifice at every turn. They’re recognizing what their time is worth and allowing themselves to make decisions accordingly. They’ve started to apply the same logic they use at work and recognizing that doing everything themselves was never strategic.
They’ve stopped bending themselves to fit a system that wasn’t designed to work and started building lives that do, and it’s giving them the freedom to be present in their lives in new and more fulfilling ways.
The Shift We’re Seeing
We see this at the highest levels of leadership. Women in executive roles aren’t chasing burnout as a badge of honor because they see the merit in choosing differently.
They’re architecting lives around their values.
Lives that don’t equate exhaustion with success or involve organizing everything around expectations that leave no room for what actually matters.
And we see it every day on LinkedIn. Post after post from women announcing bold departures from traditional corporate ladders not because they couldn’t handle the work, but because they reached clarity.
- Julie Averill, former CIO of Lululemon and REI, now building an intentional future as an author, board member, speaker, and advisor.
- Annie Lou, former Managing Director at Charles Schwab, now serving as an executive advisor while running her own strategic advisory firm.
- Marissa Coughlin, former communications leader at Airbnb and T-Mobile, who followed a creative pull to launch Swoon City—a romance bookstore and community hub.
These are all women who walked away from systems that didn’t support their next chapter and built new ones that did. And as they do, they’re realizing in real time that success was never about doing everything themselves. It was about building the right teams both at work and at home.
Let This Be Your Aha Moment
Here’s the question worth sitting with. If you saw another woman in your exact situation— capable, accomplished, stretched thin—would you tell her to try harder? Of course not. You wouldn’t suggest she manage better or push through. You’d tell her to get help. You’d tell her she deserves support.
Maybe it’s time to take your own advice.
Delegation is something high-performing women already understand deeply, at least at work. In professional settings, you don’t try to do everything yourself because you know that outsourcing is strategic. You build teams, assign ownership, and create systems that can operate without constant oversight.
Yet when it comes to your personal life, hesitation creeps in. Maybe it’s the belief that you should be able to handle this. Or the fear that needing support means you’re failing at something others seem to manage effortlessly.
Consider this reframe. Think of it as a life design decision, where the question isn’t whether to get support, but what support should look like for you specifically. Support that’s reliable and aligned with how your life actually works.
This is where having the right partner matters. And that’s exactly the gap that Pepper’s Personal Assistants was built to fill. We exist for women who are intentionally designing lives that work. Not because something is broken, but because sustaining what matters requires systems that support it.
Choosing support isn’t a personal failing. It’s a strategic decision about your time, your energy, and the life you’re building. Let us help you design the life of your dreams.
